Anaïs Bouchard, the Brooklyn-based designer behind lingerie line NaïS, has found her niche in creating pieces for women who want something more provocative than your everyday basics, but not necessarily over-the-top. With this juxtaposition of comfort and style in mind, she sought to fill this need in the market by creating easy to wear collections that still maintain a bit of edge for the wearer.
With a creative studio in Greenpoint, Anaïs makes all of her patterns and samples in-house and works closely with her suppliers to offer a locally-crafted collection that is sustainable. She strives to ensure much of the fabrics used, including delicate sheer lace and super soft jersey, are made in the USA. Every piece is dyed, cut and sewn in New York.
For her latest collection, her intricate lace bodysuits, flattering high-waisted bottoms and elegant simple bralettes come in a sophisticated color palette of grey, mimosa yellow, nude and flame red. Uncomplicated silhouettes allow the tiny details to stand out on each NaïS piece, which meld a bohemian aesthetic with futuristic lines. We are excited to see what Anaïs creates next, as she continues to design innovative lingerie with a bold point of view.